“As VP of Sales at the Sports Club/LA and Reebok Sports Club/NY, Mary assembled and lead one of the most talented sales teams in the industry. Through her leadership we were able to consistently deliver outstanding results, growing both membership revenues and dues revenue per member.
Mary was critical to our efforts to bring our sales processes into the 21st century by implementing a robust data driven approach to membership sales utilizing Salesforce as our sales management and CRM platform.
Mary was not only very professional and extremely talented, she was also fun to work with.
In my 30 plus years in the industry, I can say without question Mary is simply the best leader in area of sales I have had the good fortune to work with.”
Art Curtis - Former CEO
Millennium Partners Sports Club Management
What People Are Saying...
“Dynamic, talented and the mistress of sales; Mary Laudati has a proven track record - her knowledge of CRM systems and sales strategies work! Having worked with Mary for over 15 years at the world-renowned Sports Club/LA, Reebok Sports Club/NY and most recently Hell's Kitchen, Mercedes Club; I have seen my sales teams flourish when they apply her techniques.
With a sophisticated and analytical approach, Mary can over come any objection and teach your team how to be disciplined, effective, and successful by always "asking for the sale". Her energy is contagious. She makes selling fun and has the ability to bring the best out of everyone she coaches.
Motivating and inspiring - to work with Mary is a gift!”
Tonya Jacobs - General Manager
Mercedes Club, NYC
"A great Trainer in Sales reveals to you that Sales is 'Being in Service' to another; a great Trainer inspires you to impact people's lives with your product; a great Trainer tells you how to discover the human desires of your customer and fulfill them with your offering. Mary Laudati set me on this path -- this is my commitment & my success, and Mary knows how to teach it."
Rick Campbell - Managing Director
New Amsterdam Asset Management LLC
Ted Henwood – Sales Executive
Hilton Grand Vacations NYC
“I have worked with Mary on several projects. She brings a deep experience in building, managing and growing sales revenue in the competitive fitness space. She has successfully hired and trained sales teams on our behalf, and equally important, stayed on the staff to see that they execute on the sales objectives set out for them. She is my first call when looking to expand the revenue of a club!”
Henry Svenblad - SVP of Technology, Digital Air Space
"After twenty-plus years in technology leadership positions, I've had the opportunity to work with dozens of sales leaders across various verticals. Mary Laudati is the one standout, a true unicorn! She not only masters the art of selling and motivating sale people, she also understands the role that technology can play. Specifically, how the right automation can drive sustained results and accountability.
I would jump at the opportunity to partner with her again!”
"Mary Laudati is the Game Changer every organization needs. Mary brings science into building brand loyalty and driving sales that all begin with meaningful conversations. Mary has developed a proven methodology and offering that guarantees her clients’ success in achieving their goals by creating an energetic sales culture. Mary offers an unique model that combines sales with the appropriate mix of marketing to deliver the right cost per sale resulting in sustainable growth.
Teresa Coffey-Gordon - Former CMO
Millennium Partners Sports Club Management
“Mary's Sales Leadership Workshop exceeded all of my expectations. Far and away the best I have experienced in any workshop, seminar or convention I have attended in the over 25 years in the health and fitness business. Mary’s attention to detail and preparation for each module of the seminar was comprehensive and it exceeded the needs of each attendee. I wholeheartedly recommend Mary to any company or individual who wants to understand the dynamics of management, team and growing your business.”
Terry Lanza - Director of Sales
Saw Mill Club
“Mary's Sales Leadership and Sales Team Training Workshops offered real and applicable solutions that we could implement right away. Mary offered valuable insight on everything from developing a winning Sales Culture, Interviewing, Training, KPI reporting, Team Leadership and more."
Beth Saroka - CEO
Onslow Spa Fitness Center, Inc.
Henry Svenblad - SVP of Technology
Digital Air Space