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About

Mary is one of the leading experts in developing and training sales professionals and building multi-million dollar sales organizations. With a rich history of working with industry innovators such as The Sports Club Company, Millennium Partners Sports Club Management (Sports Club/LA - Reebok Sports Club/NY) and The Sports Center at Chelsea Piers, Mary has unprecedented success building highly competitive platforms in the industry.

As the principal driver of national sales revenue for these organizations, Mary has created multi-million dollar, multi-location organizations with world-class sales teams. Her unique style and approach to developing sales talent and building cohesive teams is unique among her peers. Her vibrant personality, her style and her hands-on approach is what makes Mary’s results consistently best-in-class.

A life-long athlete having played volleyball and basketball at the collegiate level and thereafter, her competitive nature led her to the fitness industry. Mary discovered her natural gift and heartfelt passion for sales at The New York Health and Racquet Clubs as a membership consultant. Based on her success at NYHRC, Chelsea Piers recruited her as their Director of Sales to build their new sports and entertainment complex in NY. Within two years of the Club's inception Mary grew memberships to over 5,000. Her ability to assemble and lead a winning sales program was an integral part of the platforms that created the overall success.

 

Highly sought after for her success in building the Chelsea Piers' membership base, Mary was recruited by The Sports Club Company as the National Sales Director. Through her tenure, Mary generated and maintained annual membership revenues in excess of 70 million dollars. Mary now consults, gives seminars and teaches her best practice coaching methodologies to help companies grow their top line revenue. Mary is a Chair for REX Roundtable’s moderating member meetings which include; industry owners, C-suite executives and directors of marketing, finance and fitness.

Professional and Extremely Talented

“As VP of Sales at the Sports Club/LA and Reebok Sports Club/NY, Mary assembled and lead one of the most talented sales teams in the industry. Through her leadership we were able to consistently deliver outstanding results, growing both membership revenues and dues revenue per member. 

 

Mary was critical to our efforts to bring our sales processes into the 21st century by implementing a robust data driven approach to membership sales utilizing Salesforce as our sales management and CRM platform. 

 

Mary was not only very professional and extremely talented, she was also fun to work with. 

 

In my 30 plus years in the industry, I can say without question Mary is simply the best leader in the area of sales I have had the good fortune to work with.”

Art Curtis - Former CEO 

Millennium Partners Sports Club Management

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© 2021 Mary Laudati | Sales Consulting